Legal Aid BC wins communications awards
LSS publications were big winners in this year’s Communicator Awards! One of the largest international awards to cover excellence in communications, the Communicator Awards honour “materials that transcend innovation and craft — work that made a lasting impact, providing an equal chance of winning to all entrants regardless of company or agency size and project budget.” Five of our six entries won an award. Entries are scored on a 100-point scale by the judges. Generally, Excellence winners receive a score of 90 or above and Distinction winners receive a score of 70 to 89.
This year, the collaborative and agile methods we used to create MyLawBC.com were also applied to development of the site-related materials. We entered three of those publications into the competition, and all of them won awards (two Awards of Excellence and one Award of Distinction). Our new approach really allowed the creativity and talent of the team to shine through, and will continue to inform (and improve!) our work moving forward.
Introducing the award winners:
How can we resolve family law issues?, a MyLawBC infographic, won an Award of Excellence in the content marketing category. This infographic gives readers a visual overview of what their options are when dealing with family law matters.
All About Mediation, also a MyLawBC infographic, won an Award of Excellence in the content marketing category. This infographic uses fun, engaging visuals to help readers understand how mediation can help them resolve their family matters out of court.
Clear Skies won an Award of Excellence in the brochure — educational category. This comic book, co-produced last year with the Healthy Aboriginal Network, has proved to be very popular. We’ve had to reprint it twice since it first came out in July 2015. To learn more about this comic book, see our July 2015 Hot Off the Press or have a look at the promotional page for this booklet on the Aboriginal Legal Aid in BC website, where you can also find links to the video, plus more.