If you serve clients who are separating/divorcing, experiencing family violence, in danger of foreclosure (missed mortgage payments), or needing to make a will, power of attorney, or representation agreement, MyLawBC can help. And our just-released promotional materials can help you refer people there effectively.
The language in all of these materials is conversational, warm, reassuring, and direct. Emphasis is on empowering people to work together through their legal problems. Items are visually related to the website wherever possible (e.g., My problem, my solution posters and notepads), use fun, playful, catchy phrases and images, and were selected for their practicality. Here’s what’s available and how you might use it.
My problem, my solution and poster series and the Lost in the Legal Maze infographic
The four MyLawBC My problem, my solution posters each contain a key tagline, plus social media hashtags and information about the site in general and/or about particular pathways. Social media uses hashtags (#) to group discussion on a certain topic. When talking about MyLawBC on social media, please consider using our hashtags.
These posters are meant for the general public. We’d like to see them up in community organizations across BC. The infographic (Lost in the legal maze?) poster matches well with the maze puzzle pen and wallet card.
Using the same images and text as the first four posters, the notepads are intended as a lightweight, practical item. They can be handed out as they are, or as single sheets (which could be used as bookmarks).
Family law infographics
All About Mediation: An infographic poster that explains what meditation is, why couples might want to use it to solve their differences instead of going to court, and where to find a mediator.
How Can We Resolve Our Family Law Issues? An infographic poster that sets out information about how to resolve family issues with or without going to court.
Coping with Separation Handbook: To help couples deal with the emotional aspects of separation or divorce, how to talk to their friends and family about what’s happening, how to help their children cope, and more.
A fold-over wallet card with information similar to what’s on the Lost in the Legal Maze infographic poster. Meant to be used in situations where space or carrying capacity is limited and/or other promotional items are unavailable.
Maze puzzle pen: Our main promotional piece for the site in general, with the key tagline “Lost in the legal maze?” on one side and the MyLawBC website address on the other. Inside each pen is a maze with little metal balls, challenging you to get the balls from the top to the bottom of the pen and back again. We hope it will get people talking about the site. Please hand out freely for people to take away and help spread the word in their communities.
Stress balls: General promotion for the site, with the key tagline “Lost in the legal maze?” on one side and the website logo and address on the other. For people to take away and help spread the word in their communities. Could be given out with notepads.
Grocery totes: General promotion for the site, with the key tagline “Lost in the legal maze?” on one side and the LSS logo on the other. For people to take away and help spread the word in their communities.
Water bottles: General promotion for the site, with the key tagline “Lost in the legal maze?” and the MyLawBC logo and web address on one side and the LSS logo on the other. Will be handed out as thank-you gifts and prizes.
How to order
From now until the end of December 2016, please order copies of the the Lost in the Legal Maze infographic poster and wallet card from Crown Publications. To order any other promotional materials, please email email@example.com. Starting in January 2017, all promotional posters, wallet cards, and notepads (but not the general swag) will be available from Crown Publications.